Building community is key to building an online business.
I shared some tips in a previous post, that I’d labeled ‘my first most painful experience’ of affiliate marketing, but now I see they were valuable gifts in my education.
My Valuable Gifts
Firstly, it is a state of mind.
I knew nothing of affiliate marketing but I was pretty desperate and I wanted to believe that I could get rich quickly without doing very much work.
Being made redundant (a horrible word, used in the UK means to lose your job for all manner of reasons). In my case, It was a five-year contract with the NHS.
I was 57 at the time and doubted there would be further job opportunities. Getting a job was a daily torment. It would take a painful two years to be employed again.
I had this amazing vision, work from home or from anywhere! All I need is a computer and Wifi! I will be able to help myself, and my family, end our financial struggles!
To that end, I purchased a service whereby for $2000,00 I would get a domain, a lead magnet free info product, email swipes, and a 1000-member mailing list.
Wait, I hear you say that sounds like a good deal… Well Done?
I took the plunge, and almost drowned!
Lost At Sea
The first mistake was very silly and I missed a very valuable and important moment.
I am feeling mortified to tell you but in this blog, I must face my fears…..
How it happened I cannot explain except that I must have missed a critical directive.
I may be procrastinating but am trying to give context…
My understanding was that I had only one job.
Send daily affiliate links to my 1000-member list.
We were given a list of several options to get traffic and I decided on a site that housed a variety of digital products and posted a link daily to my email list.
Are you smiling? Can you see any issue/s that is coming to knock me sideways?
Ok, ok, so embarrassing!!
This mistake is still traumatizing to me but for you, dear reader? you will learn from that mistake without the excruciating pain and embarrassment!
1. Track Your Numbers
For the first 3 to 6 months, I followed faithfully my understanding of the process.
Except that I did not understand nor recall any training on how to track sales.
One day while viewing the affiliate site looking for a product to promote, I stumbled onto my site account!
I’m trying not to make a big deal out of this but looking back it’s so basic that it’s hard to acknowledge.
Perhaps it is what coach Dean Holland says, “You don’t know what you don’t know”.
I discovered that there was $600 in my account.
Ok, you say that’s ok what’s the big deal?
Well for one,
I had missed the joy of discovering when I had earned my first $1.00!!
you see, each step builds momentum…. so what happens when you miss a step?
I guess you stumble.
My thought oh yes! exactly!…
(You don’t know what you’ve missed until you’ve missed what you don’t know)
All Downhill from here…
Now I am very confused, I try to backtrack to see which products were sold and who was buying! Think I am back on track but I don’t know for sure!
I feel something is missing…
I was overwhelmed as I began to consider what to do with this list!
You see, I had not been building a relationship with my list, I was just posting affiliate links daily.
I was not using the products and had no way of knowing whether they were useful or not!
I feel bad and I feel guilty. What to do?
I stop emailing my list.
That was my first experience with email list building.
My Valuable Gifts/Tips
- Be conscious of your state of mind, and try to be calm when making big decisions. Be clear about your mission and why you want to have an online business.
- Choose a company that you know, like, and trust, and choose a product that you have used yourself!! (from the previous post)
- Know your numbers, and track your sales. Know your current expenditures and your financial goal.
- Get an accessible coach, training, and a system. Having a coach who gives you the big picture AND takes you through each step is invaluable as I am currently experiencing.
- Don’t be in a rush, take the time to learn your craft, It does not happen overnight.
- Affiliate Marketing is about building community and is the foundation for any online business.
What experiences do you have in affiliate marketing? What did you learn?
Are you feeling the fear and pushing onwards?
Please leave a comment below. I’d love to hear from you.
Be Brave and Daring.